Skip to content

Ecommerce Pulse Report

Ecommerce Pulse Report for Health, Beauty & Cosmetics

Online Health, Beauty & Cosmetics sales are influenced by many external factors — the season, the style, pop culture, social media and the economy. Connecting with customers by offering a compelling collection at the right price is a challenge. See how your company compares to the performance of your industry peers transacting on the Signifyd Commerce Network.

Explore the Data

Last month at a glance

Sales YoY%

0

AOV YoY%

0

Fraud pressure YoY%

0

BOPIS YoY%

0

Health, Beauty & Cosmetics Pulse insights

Select below to view insights from the Health, Beauty & Cosmetics industry.

Year over year % of sales growth by month

This chart highlights the change in sales year over year by month for the Health, Beauty & Cosmetics industry.

Year over year % of store pickup sales growth by month (BOPIS)

This chart highlights the change in Buy Online Pick In Store (BOPIS), year over year for the Health, Beauty & Cosmetics industry.

Year over year % of average order value

This chart highlights the change in average order value (AOV), year over year for the Health, Beauty & Cosmetics industry.

Year over year % of fraud pressure growth by month

Fraud pressure is a measure of very high risk – and presumably fraudulent – orders over time and across the Health, Beauty & Cosmetics industry. The measure highlights the level of fraudulent activity exerted on merchants.

Year over year % of consumer abuse growth by month

Consumer abuse charts the rise and fall of policy abuse by legitimate cardholders by examining the percentage of chargebacks fought by Signifyd and successfully won over time. This data assumes winnable chargebacks are highly likely to be true consumer abuse.

With big surges comes operational gaps. Expect challenges from these fraud pressure vectors:

eBay marketplace “triangulation” fraud

The fraudster creates genuine seller profile on marketplaces and uses stolen card data to fulfill the order from another retailer. Attack vector moved to popular SKUs over the summer.

Look-alike fraud websites

Fraudsters clone brand websites to replicate brand look onto similar URL, but do not ship product after accepting payment. Trending SKUs will be targeted.

Touchless delivery abuse risk

As FedEx and UPS moved to no-signature delivery, retailers saw an uptick of Item-Not-Recieved (INR) and Significantly-Not-As-Described (SNAD) claims.

Curbside pickup BOPIS mule fraud

Many retailers like Dick’s Sporting Goods and Best Buy have accelerated BOPIS (touchless curbside pickup) to counter store closures. They also saw an uptick in mule fraud.

DIVE DEEPER

How fraudsters are changing targets, tactics and techniques

Recent research

Explore the latest research from the Signifyd team.

Beauty: Searching for Customer Love in the Era of Direct‑to‑Consumer
Health, beauty and cosmetics brands leverage direct‑to‑consumer models to build meaningful relationships with consumers all while optimizing revenue.
Get the e-book

The State of Commerce report
Stay ahead of ecommerce and customer loyalty trends to future-proof your retail strategy, improve the customer experience and optimize revenue.
Read the report

Customer case studies
Learn how customers with beauty and cosmetics businesses like yours approve more orders, avoid fraud, recover chargebacks and optimize revenue.
Get the case studies

Methodology

What’s in our Health, Beauty & Cosmetics index?

The Ecommerce Pulse Report from Signifyd was designed to provide ongoing coverage of changes and trends in the ecommerce landscape. The data in this report illustrates how the Health, Beauty & Cosmetics vertical is performing now compared to historical performance. Data is aggregated by category across thousands of ecommerce merchants globally.

Categories

  • Beauty & cosmetics
  • Health & supplements
  • Health, wellness & fitness
  • Consumer medical supplies

Fast facts

  • Full fidelity on 60M orders per month (session behavior, cart data, payment info, shipping and billing info)
  • 98% of transactions are identified automatically because of the breadth and strength of our network

Get the latest trends for your business

Contact us for a personalized trends report for your business

CONTACT US

Complete this form to request a consultation

Press or analyst inquiries? Contact us here.